How
To Influence Your Customers and IMPROVE
SALES
Develop
compelling sales arguments that are directed
at your customers own individual style and
improve sales.
“Understanding
and building rapport with your customers is
the most important element in selling.”
Having
the ability to determine your customers
operating style will enable you to align
your sales arguments to their style
increasing your effectiveness and building
lasting relationships.
Learning
Outcomes
On
completion the programme delegates will be
able to: -
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Describe
their own style and how it
impacts on customers.
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Identify
customer’s style and begin
to develop effective sales
arguments to fit their
style.
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Practice
new techniques and building
rapport with customers.
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Programme
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Day
1
Introduction
Creating
own learning outcomes.
Understanding
difference in people
How
we develop our own view of
the world.
Understanding paradigms.
Identifying
own learning and operating
style
Surveying
our own style.
How our own style impacts
our behaviour.
How our style impacts others
Identifying
other styles and their
impact
Identification
of other styles.Creating
sales arguments for
differing styles.
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Day
2
Planning
the sales meeting:
Developing
sales techniques
Practicing recognising
customer styles
Building
rapport:
Aligning
our language to customers
The
sales meeting:
Practical exercise
Implementing
learning
Setting
goals and targets
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“This
programme has changed the way I deal
with customers.”
“It
made me realise how my behaviour can
impact on the sale.”
“The
style of the programme is very
different and has created a welcome
change in me.”
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This “learning” Programme uses
techniques that increase
individual’s ability to learn and
a desire to implement new learning.
Each session will be highly
participative, with practical
exercises and plenary discussions.
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